Let’s face it. Choosing a name for something, anything really, can be a labor intensive process. A name carries so much weight and significance. It can portray strength, meekness, historic family ties, and the list can go on.
I began thinking of business names and honestly thought something would just come to me. I am semi-clever and thought an amazing and catchy name would be obvious and easy to choose. Not so! I read articles from Etsy like this one and the first sentence tells me it’s one of the most important decisions! I didn’t have a “brand” or any idea how to get one of those! Not only do you have to think of a name… you have to make sure it isn’t already taken. So, instead of rattling suggestions over and over in my head, bugging the mess out of my husband who just prayed I would pick a name already, and continually fretting about making the “right” decision, I went back to my basics. What was the strength of my support system? Where did I draw inspiration and imagination?
The fact was that it was staring me straight in the face with stinky morning breath and redirecting my steps with Lego landmines. My children! The “bb” stands for my son Brady, who called himself “BB” when he was very young and the “j” represents my daughter, Juliette. Life was great and I had a little business named bb&j! And then, we surprised ourselves and wanted to add another child into our family. Of course, I couldn’t have a business name representing only a portion of my kids, and so there was a dilemma. It occurred to me that I have an extra portion of my business name… the ampersand! Our little Enzo, the little puzzle piece, fit right into the “e” for the ampersand! And now we cannot have any more children or I may have to start a second business!
These next couple of weeks are exciting here in our home because bb has a birthday on June 29 (TODAY!) and j has her birthday on July 7. That’s right! Only 8 days apart (although, they are 3 years apart, but now we are getting into too many numbers). And if your house is anything like mine, we celebrate for days! There’s the party, and the actual birthday, and the packages that arrive late. So, in the midst of birthday celebrations…
I am offering a $5 off coupon for my shop!
Just enter your email address below and I’ll get the code to your inbox! Yay!